uhs-seal
uhs-wordmark

Visuals

Logos – UH System Logotypes

A logo or logotype is the visual representation of an organization. It is a signature or symbol that can be used in place of the organization’s name. Generally, a logo can be a mark, a symbol or a logotype. A logotype, also known as a wordmark, is the company or product name in a particular style, customized font, spacing, color, etc. The University of Houston System logo can also be called a logotype or wordmark because it is formatted as specifically stylized typed words.

The University of Houston System logotype is the graphic depiction of the “University of Houston System” in a type format using Trajan Pro front in gold, black or white (reverse). Within the logotype, no System entity is emphasized more than the others. It is therefore important that entity (constituent) names in the System logotype never contain any of the individual entities’ branding.

Multiple versions of the UH System logotype are available, including (but not limited to):

  1. Stand-alone version featuring only the University of Houston System name

    Horizontal Version
    UHS Horizontal

    Stacked Version
    UHS

  2. Versions listing all or only one of the UH System universities, teaching centers or UH System departments and offices.

    UHS UHD

    UHS BOR

    UHS 4Universities

    These logos are intended to be used in instances where only the UH System brand is desired, but multiple entities are being listed. Here are some examples of such instances:

    • Recognizing the UH System as a whole along with one or more other universities or teaching centers.
    • Recognizing a relationship between an outside organization and one or more UH System teaching centers in one marketing piece.
  3. For more information regarding the use of UH System logos and branding, please refer to the following section.

Rules about using the UHS Logos

  1. The University of Houston System logotype should be displayed on a background of one of the official UHS colors listed above, particularly when presented in “reverse” or white color. These colors are:

    • Metallic Gold – PMS 872

    • Old Gold (for non-metallic printing) – PMS 465

    • Black – Pantone Black C

    • Grey – 60% of Black

  2. As an official symbol of the university, the UH System logo should not be manipulated, modified or appended in any way. It may NOT be placed next to or combined with any other text, image, UH System or university logo or any other organization’s logo.

  3. UH System logos can only be used to represent the UH System, especially in instances in which more than one system university or teaching center are being represented or when conducting UH System business. For more information regarding the use of UH System logos and branding, please refer to section 1.b. above.

  4. UH System logos cannot be used in the promotion of tobacco products, alcoholic beverages or firearms/firecrackers. Communications, marketing and promotional items containing references to tobacco products, alcoholic beverages or firearms/firecrackers will not be approved. All other products will be considered by the University to ensure high quality and a positive representation of the University.

  5. The current UH System brand does not include any taglines, mottos or sayings. Please do not add any taglines, mottos or sayings to UH System logo.

  6. Anyone who would like to use UH System logos, logotypes or other marks for non-commercial purposes should also complete the Intellectual Property Use Permission form. This permission prevents incurring fines for license/trademark infringement. The form should be submitted to the AVC/AVP of Marketing & Communication Office at University of Houston, 125 E. Cullen, Houston, Texas 77204-2046 (UH mail code 2046) or faxed to 713-743-8185 or scanned and emailed to adapproval@uh.edu. A PDF of the Intellectual Property Use Permission Form can be downloaded here. (link) Anyone who is not employed by the University or who does not have permission and wishes to use any University of Houston System logo or mark on items they plan to sell should contact Licensing Resource Group, LLC (LRG) 616-395-0676. You may also contact Brad Coley with LRG at (336) 896-7907 or email Brad@lrgusa.com. Learn more about UH Licensing.

  7. Digital copies of the UHS Logo are available in digital format from UH Marketing & Communication and can be obtained at adapproval@uh.edu. UH Marketing & Communication reserves the right to review and approve any and all uses of UH System logos. Please submit all advertising, communications and promotional pieces to the UH Ad Approval Process by emailing adapproval@uh.edu.

  8. All UH System logos are created and maintained by UH Marketing & Communications. If you have any questions about the UH System Seal, please contact the University of Houston Office of University Marketing & Communication at (713-743-8863).

UH System Seal

University seals are traditionally used to represent the University’s official signature on important, legal, financial and academic documents. It is a revered symbol used to represent the name of the University and give it weight and historical context, as a coat-of-arms would represent a family name.

The UH System seal was created expressly for the UH System in 2011. Although it has the same center coat of arms as the UH Seal, to make it recognizable the outer rings have been updated with new decorative treatments and modern fonts that easily combine with the fonts and branding of all UH System universities. According to historical accounts, the symbols in the central area of the UH System seal reflect the coat of arms of General Sam Houston. The seal is an official, trademarked academic symbol of the University of Houston. It is not to be used interchangeably with any other mark or logo.

Seal samples, color palette, fonts, etc. go here.

Rules about using the UHS Seal

  1. As an official symbol of the University, the UH System Seal should not be manipulated, modified or appended in any way. It may NOT be placed next to or combined with any other text, image, UH System or university logo or any other organization’s logo.

  2. The UH System Seal can only be used to represent the UH System, especially in instances where more than one system university or teaching center is being represented or when conducting UH System business. Unless the UH System Seal is being used by the President’s or Chancellor’s Office, request approval or feedback from the AVC/AVP for UH Marketing & Communication or their designee (i.e. the Executive Director of Marketing & Branding) before using the seal. You can achieve this by contacting the Office of University Marketing & Communications at adapproval@uh.edu.

  3. The UH System Seal cannot be used in the promotion of tobacco products, alcoholic beverages or firearms/firecrackers. Communications, marketing and promotional items containing references to tobacco products, alcoholic beverages or firearms/firecrackers will not be approved. All other products will be considered by the University to ensure high quality and a positive representation of the University.

  4. The current UH System brand does not include any taglines, mottos or sayings. Please do not add any taglines, mottos or sayings to UH System Seal.

  5. All UH System faculty and staff may use the UH System Seal without completing a request form for use on reports, research grant proposals or other business-use documents. However, an Intellectual Property Use Permission form must be completed for seals and logos used on pens, mugs, paperweights and other promotional or gift items. UH System faculty and staff are required to submit art for all advertising and promotional items, especially those bearing any UH System Seal, for Ad Approval. Students must request permission to use the UH System Seal on anything outside of routine schoolwork. Even if they have permission, they are also required to submit art for all advertising and promotional items bearing any UH System logo for Ad Approval.

  6. Anyone not employed by the UH System who would like to use UH system seals, logos, logotypes or other marks for non-commercial purposes should also complete the Intellectual Property Use Permission form. This permission prevents them from being fined for license/trademark infringement. The form should be submitted to the AVC/AVP of Marketing & Communication Office at University of Houston, 125 E. Cullen, Houston, Texas 77204-2046 (UH mailcode 2046) or fax 713-743-8185 or scanned and emailed to adapproval@uh.edu. A PDF of the Intellectual Property Use Permission Form can be downloaded here. Anyone who is not employed by the University of Houston System or who does not have permission and wishes to use any UH System logo or mark on items they plan to sell should contact Licensing Resource Group, LLC (LRG) 616-395-0676. Learn more the FAQ's about UH Licensing.

  7. Digital copies of the UH System Seal is available in digital format from UH Marketing & Communication and can be obtained at adapproval@uh.edu. UH Marketing & Communication reserves the right to review and approve any and all uses of UH System seal and logos. Please submit all advertising, communications and promotional pieces to the UH Ad Approval Process by emailing adapproval@uh.edu.

  8. If you have any questions about the UH System Seal, please contact the University of Houston Office of University Marketing & Communication at 713-743-8863.

Colors

The colors black and gold were chosen because they are different from, but complimentary to, the colors of the other universities in the UH system. The color palette for the UH System logotype is inspired by the existing black, grey and gold palette found in previous versions of the Board of Regents’ stationery.

The UH System color palette has been chosen to be exclusive to the UH System, and because they are elegant, subtle colors that do not match those of any of the constituent universities. The official colors of the UH System Brand are:

  1. Pantone
    • Metallic Gold – Pantone 872
    • Old Gold (for non-metallic printing) – Pantone 465
    • Black – Pantone Black C
    • Grey – 60% of Black
  2. RGB
    • Gold – 183/152/94

    • Black – 0/0/0

    • Grey – 125/125/125
  3. CMYK
    • Gold – 29/37/73/3

    • Black – 100/100/100/100

    • Grey – 53/54/44/9
  4. HEX
    • Gold – b7985e

    • Black – 000000

    • Grey – 7d7d7d

Fonts

The official fonts of the UH System brand are Trajan Pro and Helvetica. Trajan Pro is the primary font for the UH System Branding. It is a clean and practical serif font that is easy to read with a stately appearance. This font will lend the UH System brand a distinguished look and will blend well when placed in context alongside the brands of the other UH System entities.

While Trajan Pro is an appropriately decorous font, it can be a little too adorned for certain applications, such as web menus and some fine print applications. For that reason, Helvetica is the secondary font for the UH System Brand because it looks nice with Trajan Pro and will blend well with other UH System entities’ branding when multiple brands have a presence in the same media.